Every Craft tells a Story, and every story originates somewhere.
Lifestyle & design
When people migrate, not only the person moves, but also his ‘baggage’ of culture, knowledge and behaviours. The migrant learns about his new country, but he also brings influences into this new homeland.
In many countries crafts play a major role in society. These crafts are often passed on from generation to generation and is woven into the cultural identity of a group or community. A craft is unique, personal and handmade; these characteristics are becoming increasingly important in our future society.
There are companies that operate locally with international communities to make products out of traditional handicrafts. Most of these companies are internationally oriented. But why should we look abroad if we can find a great diversity of people in the Netherlands, born in these countries, which master a craft?
The products of mass production have become anonymous and impersonal. This needs to be changed! Awareness of the origins of products is increasing and transparency is getting more and more important. Products gain added value if you can learn about their backgrounds. Crafts are a perfect medium for this; it literally leaves a fingerprint behind. Besides that, handicrafts are an easy entrance to discover the cultural diversity in our society and to tell their story. In traditional context, practicing a craft is often anonymous, but Every Craft tells a Story focuses on the person behind the product, with his or her unique cultural background.